Our Story

ARC was built by radio professionals for radio professionals. Originally spearheaded by the affiliate
pros at Sun Broadcast Group, ARC is a multi-purpose radio affiliate research tool that combines all the programs needed into one place and allows you make decisions faster and even on the go.

ARC was built out of necessity for a more effective way to gather information on stations, manage relationships, and run reports.

Before ARC

  • Station Research Websites
  • CRM Software
  • Counterpoint or Other Accountability Systems
  • Ratings Research Software
  • Spreadsheets for Revenue Calculations


The features built into ARC, many unprecedented, allow users to search for stations, run performance reports, calculate revenue, manage relationships and opportunity flow, track commissions and even monitor daily station compliance all in one place. And instead of old, outdated or missing information, ARCrowd, radio’s first crowdsourced customer research tool, gives you the most current and up-to-date information in real time, making your job easier and managing your time better!